Are you ready to turn your passion for spirits into a powerful, award-winning brand?
Join industry trailblazer Roger Gore, famously known as “The King of Vodka” and the first African American to win Triple Gold and Gold in the world’s largest spirits competition in three different categories, for this immersive and results-driven master class:
The Spirits of Success™ Master Class.
In this exclusive, two-day experience, you’ll gain the insider knowledge, strategies, and proven roadmap to take your idea from concept to shelf and beyond. Whether you’re an entrepreneur, celebrity, athlete, or investor ready to enter the booming spirits industry, this master class was designed to help you avoid costly mistakes and build a profitable brand that lasts.
Roger Gore is not just a name in the spirits industry he’s a legacy in the making. As the founder behind multiple award-winning spirits brands including the widely celebrated Alisar Vodka and Ruben A. Hill Whiskey, Roger has turned his vision into an empire rooted in authenticity, innovation, and excellence.
With over 30 years of experience in branding, distribution, and business development, Roger has mastered every stage of launching and scaling a successful spirits brand from idea to iconic shelf placement. His brands have been poured in premier lounges, high-end restaurants, luxury events, and stadiums nationwide. But more than that, they’ve become stories of culture, community, and ownership.
As a respected speaker, mentor, and brand strategist, Roger is now pulling back the curtain to share the exact blueprint that saved him millions in research, development, and costly mistakes and helped him build long-term wealth and legacy.
Whether you’re a celebrity, entrepreneur, investor, or dreamer with a big idea and a bigger purpose, Roger’s proven roadmap will help you create your own award-winning spirits brand, avoid the pitfalls, and walk away with the tools to own your product, protect your profits, and scale your success.
Roger’s story is more than just spirits it’s about excellence, ownership, and wealth creation. His success is not just measured by awards, but by the communities he inspires and the entrepreneurs he uplifts.
Now, through The Spirits to Success Masterclass, Roger opens the doors for the next generation of brand owners sharing the exact roadmap that earned him national acclaim and saved over $250,000 in costly mistakes.
If you’re ready to own your lane, build a lasting legacy, and craft a brand that wins you’ll want to learn from Roger Gore.
The Fresh Start Program, part of the Spirits of Success Master Class, provides justice-involved individuals with the tools, training, and support to rebuild their lives through entrepreneurship. This program helps participants break barriers, reduce recidivism, and create sustainable pathways to financial freedom and generational wealth.
By empowering justice-involved individuals with the knowledge and support to build businesses, the Fresh Start Program strengthens families, communities, and economies while creating role models for the next generation.
Justice-involved individuals ready to rebuild and reimagine their future. Young adults (24–30) seeking opportunity.
“This is more than training, it's a movement of economic justice, empowerment, and legacy building.”
November Check in 16, 17 2025
In-person 2-day immersive experience
Workshop sessions, access to team during workshop, vendor names, etc.
This isn’t just another workshop, it’s your shortcut to success. In just 2 power-packed days, you’ll master the end-to-end process of creating, launching, and growing a profitable spirits brand.
One Master Class Can Save You Millions
Avoid costly mistakes, wasted time, and expensive trial-and-error by learning directly from an industry experts who’ve built award-winning spirits brands.
15 Modules of Real-World, Insider Knowledge
Our gracious Host for the Master Class is Dr. Chere M. Goode is the Founder/CEO of Total Harmony Enterprises, Make Me Over Wellness, and the Jordan Alexander Cofield Foundation(a 501c3 nonprofit organization dedicated to her late son). Goode is a mother and the Creator of the annual RECHARGE Expo. Dr Chere Goode is an Ambassador/Spokesperson for many organizations. Dr.Goode has been featured on ABC, Dr. Oz, Wendy Williams, Baltimore’s TV 25, Society Moms TV, Radio One, WOLB Radio, The Baltimore Times, SpeakerCon, and has received the Presidential Lifetime Achievement Award and numerous other awards and Government citations for tenacity in business.
We’re proud to support the book launch of Elaine Swann, renowned author of The Book of Modern Etiquette, during The Spirits of Success Master Class. Recognized as one of the nation’s leading etiquette authorities, Elaine has been featured on the Sherri Show, The Jennifer Hudson Show, FOX 5, The Today Show, CNN, The Dr. Oz Show, The New York Times, and Oprah Magazine.
Each attendee will receive an autographed copy of her latest book as part of their workshop experience. Elaine new book shares expert insights on business etiquette, intentional networking, and the role of etiquette in the spirits industry. Don’t miss this unique opportunity to gain valuable tools from a media-savvy expert who understands how to elevate your brand with professionalism and polish.
“Shape Your Message. Amplify Your Brand.”
Nicole Kirby, CEO of CarVer Communications. Join Nicole Kirby, CEO of CarVer Communications, for a dynamic session on how to shape your spirits brand message and gain real media exposure. Nicole will share strategies to help you get featured in industry magazines, land local and national TV segments, and craft press releases that get picked up. Learn how to refine your story, pitch with confidence, and build the kind of visibility that sets your spirits brand apart. If you’re ready to be seen, heard, and remembered this class is for you.
Dr. Cheryl Wood is an internationally renowned TEDx Speaker, Best-Selling Author, and CEO of Global Speakers University, a professional training and development company dedicated to transforming leaders into influential communicators who ignite change. She has coached top executives, entrepreneurs, and leaders to elevate their communication and storytelling skills to confidently lead any room, drive organizational success, convert more clients, and create lasting impact.
“Sell Smarter with Storytelling: Connect, Captivate & Convert!”
In a noisy marketplace, your story is your greatest sales tool. This powerful workshop teaches you how to sell through storytelling, building trust, creating emotional connection, and turning conversations into conversions. Learn to blend your journey, brand, and product into authentic narratives that inspire action and loyalty.Move beyond pitches. Sell with confidence. Close with ease. Become the go-to solution your audience has been waiting for.
Join 20 year veteran brand photographer Jonathan Martin, CEO of Jonathan Martin Photography, for a powerful session on how to craft visually impactful brand stories through film and photography. In this workshop, you’ll learn how to elevate your spirits brand using product photography and video reels that capture attention, build emotional connection, and drive sales. Andre will break down how to frame, light, and shoot compelling content even on a budget that tells your story in seconds. Discover how to turn bottle shots into brand moments and create visuals that position your product to stand out in a crowded market. Walk away with the tools to shoot with strategy and sell with purpose.
Flexible payment options available through Klarna and Affirm. Register now, pay over time.
